Soumaya Libdi is a dedicated partner to DTC brands at every stage of their growth journey, specializing in maximizing online presence and driving digital growth. With a focus on brands that are just starting out, expanding into new markets, or scaling their sales, she offers consulting and strategy services tailored to meet each client's unique needs. Her expertise extends to developing go-to-market strategies specifically for the MENA region, where she leverages her extensive knowledge to help brands navigate and penetrate this dynamic market effectively. Additionally, Soumaya provides in-house fractional e-commerce management, ensuring seamless operations that foster growth. Soumaya is committed to solving key challenges for her clients. She excels at experimenting to uncover strategies that are uniquely tailored to individual products, markets, and brands. When it comes to investment decisions, her channel-agnostic solutions help clients focus on what truly drives results, eliminating wasted resources. With a strong emphasis on profitability, she collaborates with clients to analyze their P&L, optimizing for profit while steering clear of vanity metrics that do not contribute to sustainable growth. Soumaya’s 10 years of local e-commerce insights in the MENA region allows her to guide brands through the nuances of localization, covering aspects from language and culture to platforms and consumer habits. Through her expertise and hands-on approach, Soumaya Libdi is dedicated to transforming brands' digital landscapes and achieving meaningful growth in the competitive e-commerce space.